Case Study: Kizen Brand Creation

This is the Brand Bolster: a human centered design methodology that unifies all brand experiences around emotional and behavioral insights developed for new product introductions. This case study includes process design, brand design, product design, digital design, research, testing, validation, and DFM. To see the website mockup, click here.

This is a video I directed to promote an introduction to my teams’ new strategic methodology and the work it produced

Contributors:

Kyle MacDonald: Research, Strategy, Product & Brand Positioning, Leadership, Creative Direction, Industrial Design, DFM
Rory Bruggeman: Brand Design, Digital Design, Systems Design, Art Direction
Evelyn Choi: Industrial Design, CMF
Mike Jacobs: Industrial Design, Visual Brand Language
Zach Frasier: Graphic Design
Gabe West: Industrial Design, DFM
Magdalena Wilson: Industrial Design, DMF
Ethan Powell: Industrial Design, DFM
Tanner Pulley: Industrial Design, DFM